The CEO of Crispin Porter + Bogusky (CP&B) Global Lori Senecal will exit her role in the company at the end of this year. The company is looking for a successor that will fill the gap. Rumors have it that Senecal is likely to be succeeded by an executive from the Swedish Forsman & Bodenfors, an agency that partnered with CP&B in 2016. Lori was appointed the global Chief Executive Officer of CP&B of MDC Partners agency in 2015. Before being appointed, Lori was the CEO and President of MDC Partners Network.
The CEO transformed CP&B and made it flexible and nimble like a startup though it is a global agency. Under her leadership, CP&B won a contract and work with the American Airlines in 2015. The company replaced Tm Agency with had worked with the airline for more two decades. The CEO developed a strong and able leadership team alongside Chuck Porter, the Chairman of the CP&B board of directors and co-founder. The co-founder is expecting a smooth transition at the end of the year when Lori retires.
The new leadership team has already started taking course with Danielle Aldrich promoted to be the president of CP&B West. The western unit consists of the company’s branches in Boulder and Los Angeles. Aldrich was initially a managing director in charge of CP&B Boulder. The company has 10 offices countrywide headed by successful entrepreneurs whose objectives are to expand the market for the agency. Check out GCReport to see more.
Lori Senecal attended McGill University and graduated with a Bachelor of Commerce degree in Marketing and Finance. Before joining the advertising agency, Senecal worked in several companies and organizations. She served as the global CEO and Chairman of KBS. During her leadership, KBS grew from a domestic agency to a global one. Following this success, the company was named one of the “Best Places to Work in NYC” by Crain’s. Lori Senecal was named “Women to Watch” among other women by the Advertising Ages. Moreover, she won the AWNY Game Changer Award in 2013. She also served as the President of McCann Erickson’s flagship New York office. She was also the Chief Innovation Officer at the McCann Worldgroup.