A Look at José Henrique Borghi Rise to the top of Brazilian Advertising

José Henrique Borghi has led his advertising agency, Mullen Lowe, into being the third largest advertising agency in Brazil. Borghi developed his interest in advertising at a young age; his sister had taken him to a local theater and he became transfixed by one of the advertisements. He knew then and there that advertising was what he wanted to pursue his lifelong dream and career.

In order to work in the field of advertising Borghi knew he needed further education. He went on to graduate from the Pontifical Catholic University of Campinas with a degree in Marketing and Publicity. Upon graduating he found work in the industry right away and worked for a variety of companies including Leo Burnett, FCB, and Talent. He had always wanted to manage his own advertising agency and, through partnering with his colleague Erh Ray, founded the advertising agency BorghiErh.

José Henrique Borghi and Erh Ray had a great deal of success in the world of Brazilian advertising. Eventually, another advertising agency, Lowe, made a great offer to the pair and purchased BorghiErh in 2006. Ehr Ray allowed his share of the company to be sold and the company was renamed, Borghi Lowe. After further success this company was successfully merged with the Mullen Group and the resulting company is what it is called today, Mullen Lowe.

Outside of his career, José Henrique Borghi loves spending time with his children. He is also a dedicated athlete. As an example, every time he arrives home at the airport he changes into shorts and a t-shirt and jogs home. He has also participated in 12 Ironman events which is a grueling competition involving swimming for 2.4 miles, an 112-mile bike race, and followed by a 26.22-mile run. This competition has as a requirement no breaks being allowed.

Jose at Social Media: https://www.youtube.com/watch?v=CBZUAB2iP5o

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