Lime Crime cosmetics is a brand most people have heard of. The company is spearheaded by Doe Deere, who was born in Russia but immigrated to New York when she was young. She spent many years testing the waters in the music industry as well as the fashion industry before discovering her passion laid in cosmetics. At that point her brand, Lime Crime, was born.
Deere is unapologetically up front and bold, and that is showcased in her fierce lines that are full of vibrant colors and patterns that are accompanied by equally engaging names that include fantasy backstories for each line. Deere has brought a new and innovative take on cosmetics by mixing bold colors, including in her hair, with vibrant patterns and textures. She encourages every customer to be themselves and not be slaves to any fashion rules, beauty is, in fact, in the eye of the beholder and everyone has an entirely different take on what that means. Fashion and cosmetics should reflect who one is on the inside, not stifled by rules that force everyone into boxes.
Along with her passion for color and beauty, Deere is a lover of animals. Some proceeds from her cosmetics go to causes that Deere considers close to her heart. Along with some locations to help women and girls, Deere is an advocate for animals and has chosen to donate to both Bideawee, which is the United States oldest no kill animal shelter, and Adopt NY, a group that helps animals that became displaced following Hurricane Sandy. In addition to that, Deere has worked hard to build her line around these beliefs so all her products are certified cruelty free and vegan by both Leaping Bunny and PETA.
If you are looking for a line that breaks all the rules but revolutionizes the makeup industry, Lime Crime is the company for you. The company is all digital meaning you can buy any and all products online. From a unique founder to bold and trendy colors that are all cruelty free and vegan, this line simply can’t be beat.