In October 2008, Lime Crime Makeup was born. Doe Deere, being fueled by her love of color started the company with an aim of revolutionizing the makeup industry. With her bold stature, she wanted and continues to bring life to the conventional makeup by launching colorful products. Doe Deere runs her company with the philosophy of being bold and feeling great at it.
The company has understood the need of social media and uses it as a platform to communicate with their clients. On Facebook, the company has over nine hundred thousand followers. Additionally, the company has 2.4 million followers on Instagram. The company uses these social sites to interact with their followers and clients. The company also posts their new products from Love-Makeup.co.uk, and communicates those which are out of stock. Moreover, the company uses their website as a platform for interactions with their clients. Here, they can make orders and inquire about the availability of products in stock on Amazon.
Recently, Lime Crime announced through PR Newswire that it has launched diamond crushers, a lip topper that is vibrant and colorful. It can applied by itself or on a matte lipstick, and guarantees a twenty four use. Diamond crushers come in bundles or in singular forms. The launched diamond crushers include trip, lit, choke, dope, fluke and strip.
Doe Deere stands for animal rights and for that, promotes vegan oriented products. This is echoed on Tumblr where they only feature Lime Crime’s vegan friendly lipsticks. Moreover, the company is certified by the Leaping Bunny and PETA. Products released by the company are not tested on any animals and all the stakeholders are urged to protect the animals.