Lacrosse at the prestigious Notre Dame university is steeped in history, and it continues to thrive today. In men’s college lacrosse, Notre Dame’s Fighting Irish men’s team currently represents the school in division one of the National Collegiate Athletic Association. The Fighting Irish lacrosse team plays its home games in the Arlotta Stadium or inside at the Loftus Sports Center on location in Notre Dame, Indiana, and it plays and holds membership in the Atlantic Coast Conference.
Lacrosse at Notre dame wasn’t always a varsity sport. It use to be played strictly as a club sport until it reached the varsity level in 1981. The current athletic director at Notre Dame, Jack Swarbrick, use to play as a midfielder on the club team while he was still an undergraduate from 1972 to 1976. When it finally became a varsity sport in 1981, Notre Dame lacrosse was part of the Midwest Lacrosse Association until 1993. Later, the team began playing for the Great Western Lacrosse League from 1994 to 2009.
The Fighting Irish has a nationally famous lacrosse team. When it went varsity in 1981 the head coach at the time was Rich O’Leary, and following 1988, Kevin Corrigan took over as head of the program. After ten years as a varsity sport, Notre Dame made an appearance at the NCAA tournaments, and it has regularly competed there since that time. Notre Dame added another notch to its belt in 2010 when it became a member of the men’s lacrosse Big East.
Recently, Notre Dame lacrosse has made it to the championship tournaments every year for nine years straight. 2009 was a banner year for the lacrosse team, and it went undefeated in the regular season, and it ended up finishing with five All American players and a record of 15 and 1. The most recent All Americans are Matt Landis who received the honor for 2012 and 2013. Matt Landis is known for his success both on and off the field. Winning both the ACC Defensive Player of the Year award and the Epoch/Lax Mag Player of the Week title, he was a standout star in 2015.
When a man reaches the peak level of his performance he knows a few things about his field. This is statement is definitely true in the case of Brian Mulligan. There is a certain savvy and vision in the worldview of Brian Mulligan. A person need only read some of the articles the man writes on market trends in the field of the sports entertainment industry to see Brian’s smarts. Like all businessmen, Brian’s mind is on the bottom line, especially where the world of sports media and entertainment are concerned.
Brian Mulligan has many different takes on the the trends that happen in sport media and entertainment. One of these takes, which advises that companies keep an eye on market indicators, comes from classic wisdom and technique. The point is to watch how trends, such as the rise in popularity of internet viewing, influence other markets. In the case of increased internet viewing, cable companies see a “cutting of the cord” or drop in service. In situations like this, companies like Brooknol Advisors where Brian is CEO help other businesses plan their next move accordingly. This type of guidance spots negative trends before they happen or can highlight revenue generating trends on the horizon.
Brian Mulligan and Brooknol Advisors are good at spotting and avoiding problems on the horizon. But that is not all they do. They also come up with ways of seeing new solutions to age-old problems such programing pricing. In some situations, an a la carte approach as opposed to exclusive programming rights proves more cost effective. It is all in a days work for Brian and the professionals at Brooknol to advise the people they work with of these situations. The expertise is all about knowing what is going on behind the trends such as low viewership due to dashed fan morale.
Pointing out market trends and innovative solutions becomes second nature when a person holds numerous CEO, COO and CFO positions. Perhaps once being a co-chairman of Universal Pictures and CEO of Universal Television brings a unique perspective to the insights a person provides. Having that particular skillset comes in handy when overseeing billions in transactions over the decades like Brian Mulligan does.
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